Coke pepsi ad wars drivers#
Coke pepsi ad wars driver#
Coke pepsi ad wars free#

NPR is even pretty sure they uncovered a copy of the recipe one time, and no one cared.īut the mystique around the recipe was big enough that in 2006, a Coke employee figured Pepsi would pay big for it. That giant vault in Coke headquarters that supposedly secures the only copy of the recipe is in all likelihood just a filing room with a fancy door. The story of the secret is more PR than anything. There's probably some government rep who stops at the Coke factory to make sure they aren't grinding up rat hairs, and amateur chemists who've had a go at deconstructing the beverage have been able to do so pretty well. Coca-Cola paid him an undisclosed large sum, and in exchange, all had to do was absolutely nothing. Pepsi offered to pay him to change the words to 'Rum and Pepsi-Cola.' Amsterdam did the responsible thing: He gave the matter some thought, then contacted Coke, asking for a counter offer. They didn't want a hit song to namedrop Coca-Cola, so they contacted Morey Amsterdam, who'd adapted/stolen the original and rewritten it into the Andrews Sisters cover. Except, of course, to the folks at Pepsi, who panicked as soon as they learned the song was coming stateside. Listen to it now, and you might struggle to identify what accent they're trying for or wonder why they think those words rhyme when they clearly don't, but it sounded just fine to a 1940s audience.

The Andrews Sisters version above puts a more sanitized and Americanized spin on that. This song was originally a Calypso number about US servicemen luring local women into prostitution. This song would also be huge among the San Juan Chamula Indians. Willis Lam And thanks to the loss of alcohol, everyone became uglier and worse at dancing. So people who bought the stuff, coerced by fears of damnation, had no money left for food, leading to massive malnutrition. Each can of soda cost the drinker a day's wages. The only problem is, Coke and Pepsi are also a lot more expensive than pox.

Coke pepsi ad wars free#

Soda is bad for you, but alcohol is worse, so Coke and Pepsi were set to actually free everyone from a lot of health problems. Now, we all know that chugging sweetened black acid is bad for us, so are you thinking that subbing in soda for their beverage of choice turned the locals into obese amputees with meth mouth? The truth is a little more complicated. The Chiapas people chose sides and divided into sects accordingly. Some distributors said you had to drink Coca-Cola to get these benefits, while others said Pepsi. Again, it sounds like we're mocking them, but this is what they were actually taught to believe. Because cola leads to more burping, and when you burp after drinking cola, you release the evil from within yourself. Drinking cola is more sacred than drinking that yucky old pox, they said.

Coke pepsi ad wars driver#

Art LaFleur, who played the Pepsi driver in the original, runs the diner.Then the cola distributors came to town. The new ad is again directed by Joe Pytka, who has directed dozens of Pepsi ads over the years, including ones featuring notable stars such as Michael Jackson and Aretha Franklin. The brand is worth more than $1 billion in sales. Coke Zero has been growing in the double digits for four years now and is in 133 countries. The entire brand did $1.7 billion in sales in 68 countries last year. in 2007, two years after Coke Zero's release. Pepsi MAX first launched in 1993 overseas and came to the U.S. Now PepsiCo wants to move into that market with Pepsi MAX, which has its roots in Europe but is relatively new to the U.S. This time around, the ads take on a very 21st century product - zero-calorie versions of their full-calorie counterparts.Ĭoca-Cola Co., Atlanta, has been wildly successful with its five-year-old Coke Zero brand, which taps into the healthy shopper mindset. The first version compared the longtime No. And then the friendship comes to an abrupt - and funny - end. They sample each other's drinks and the Coca-Cola driver prefers the Pepsi product.

The first ad's song was The Youngblood's 'Get Together.' This time around it's 'Why Can't We Be Friends' by War.

Coke pepsi ad wars drivers#

The premise of the new Pepsi MAX ad is the same from the 1995 original, one of the better loved commercials from Super Bowl XXIX: Delivery drivers from the rival soft drink makers form a short-lived friendship in a diner over music.